Day in the Life: KOVA Products

The “Day in the Life” blog series provides a peek into the day-to-day of leaders and teams across Katerra as they develop strategies and new methods of working on the journey to transform the way we build.


Vivian Telgarsky

Lead Product Manager
KOVA Products


What do you do at Katerra?

I am the Lead Product Manager for KOVA Products, which means I’m making sure the KOVA brand has the right products and that we make and deliver products the right way. I currently work with a team of two other product managers who focus on other areas of our product offering.

As product managers, we work with products sourced off the shelf by our supply chain sourcing team, products we manage the development of with our industrial design team, and products that other groups (like technology) have developed as well. Our key focus is to create fully commercialized products that have all the resources and tools available to move seamlessly into the market. We try to be a connective hub between all the groups involved in the lifecycle of the product to make sure everyone is working in the same direction in the best interest of the products.

What is the most rewarding part of your job?

Since I come from a design background, I am really thrilled to be a part of a brand that is trying to marry great design with great value. People so often equate less expensive products with poor design, and I feel with our products, we can start to change the narrative. There is no logical reason that inexpensive products should be less attractive – in fact, more often than not, following good design principles will reduce the manufacturing costs of a product. Being able to deliver quality design products at an accessible price is a step forward in creating better design parity in housing – and I’ve always wanted to work towards that goal.

“Being able to deliver quality design products at an accessible price is a step forward in creating better design parity in housing – and I’ve always wanted to work towards that goal.”

KOVA’s Pocket Door System


What makes your team unique?

Our team tries to mix best practices of design and supply chain through a diverse set of backgrounds and skillsets. We have people who come from an AEC background and a supply chain background, so together, we can see both perspectives and try to find solutions that will support the many different groups at Katerra.

“I joined Katerra to have a chance to change some of the things I saw as problems in the industry from the inside out.”

What initially attracted you to Katerra?

I knew someone working at Katerra, and hearing from them about the concept of what we were trying to do was fascinating to me. I was in a very product-centric design role before Katerra, and so many of the problems they were trying to solve were the same ones that I was facing but feeling powerless to fix. I joined Katerra to have a chance to change some of the things I saw as problems in the industry from the inside out. It’s just the beginning, but I believe we’re on the right track and pursuing the right ideas actually to drive transformational change.

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